Boston Boxed Bread

The objective of the Brand Identity Design System project was to strategically conceptualize, design, and develop an identity for a brand by creating a logotype, logomark, and combination mark for a mock client, in my case I chose Boston Boxed Bread Company. We were then asked to apply the identity to a range of deliverables, including a website homepage mockup, letterhead, business card, envelope and addition- al materials. A problem I faced with this project was thinking of a unique way to mock up the identity and create something that was iconic.

I solved this problem by creating a logo that was uniquely representative of what the company valued by making a box of red brick, which is an iconic representation of Boston, with bread on top. I believe my approach supports that strategy because I designed something that reflects the characteristics of Boston and the company as well.